Bradford City AFC and Community Foundation partner with BetterPoints to reward City supporters travelling sustainably

The Bantams faithful are being encouraged to use the BetterPoints to win exclusive rewards.

BetterPoints is a rewards app which has recently launched across West Yorkshire, giving anyone who lives, works or studies in the region the chance to earn rewards for everyday journeys — including football matchdays.

Adam Keizer, Bradford City AFC’s Sustainability Lead, said: “BetterPoints is a fantastic way to reward our supporters who use public transport or active travel as part of their journey. It aligns with our Greener Bantams commitment to sustainable matchdays and we’re excited to offer Bradford City supporters the chance to get involved.”

The BetterPoints app launched in January and encourages travellers to find sustainable ways of getting around. It is a free app which measures the user’s journeys in their daily lives, with users earning points for the more active travel systems, including walking, wheeling, cycling and taking public transport. Points can then be redeemed for high street vouchers, spent at local businesses or donated to charities.

Lizzie Saunderson-Trowell, COO at Bradford City FC Community Foundation, said: “Here at the Foundation, we are committed to supporting environmental initiatives alongside our club and across our city. BetterPoints is a fantastic way to introduce sustainable, measurable and impactful changes to the thousands of people who attend games every weekend. We are excited to be working with the club on leading environmental change in our community.”

“It’s brilliant to see Bradford City AFC and their Community Foundation getting behind BetterPoints in such a positive way,” said Jack Windle, Chief Transport Officer at BetterPoints.

“Football clubs sit right at the heart of their communities, and this partnership is a great example of how sport can help encourage healthier, more sustainable habits. We’d love to see as many fans as possible download the app, choose active or public transport on matchdays, and be rewarded for it."

More on Greener Bantams:

Greener Bantams is Bradford City AFC’s sustainability arm, and focuses on several initiatives, from waste reduction to lowering our carbon footprint, to ensure the club plays its part in a greener future. Its commitments include Energy & Carbon Reduction, working towards a more sustainable stadium; waste and recycling, educing landfill waste and improving recycling efforts, and sustainable matchdays, introducing eco-friendly initiatives for fans, from transport to packaging.

Find out more about Greener Bantams via the Bradford City AFC website here: bradfordcityafc.com/responsible-bantams/sustainability-greener-bantams