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Bradford City FC Community Foundation, BCAFC and West Yorkshire Fire and Rescue Service team up to spread water safety messages for #BeWaterAware Week

The Bradford City FC Community Foundation have joined West Yorkshire Fire and Rescue Service (WYFRS) and Bantams stars Brad Halliday, Sam Walker, Bobby Pointon, Tyreik Wright, Jonathan Tomkinson and Alex Gilliead, to inform people of how to be safe near water for this year’s Be Water Aware campaign.

The key messages include how to keep yourself, your friends and families safe in and around water, what to do if you see someone else in trouble in the water, and how to deal with the effects of cold water shock.

Ian Ormondroyd, the Foundation’s CEO, said: “We have a great working relationship with WYFRS, and the Foundation is always happy to contribute to and facilitate their campaigns. Getting the players involved allows us to connect with the Bantams faithful and the people of Bradford, and I’d like to thank them for giving their time to spread these crucial messages. After the success of our Bonfire Night campaign in October, we’re proud to have done our bit to further WYFRS’ safety messages and public outreach once again.”

The Foundation previously launched a campaign surrounding Bonfire Night awareness and safety in October. The campaign, which included a similar video with BCAFC stars sharing key safety information, was also delivered as part of a workshop in schools across the City. 

The campaign contributed to there being zero instances of attacks on emergency Fire services in Bradford over the Bonfire Night weekend, which is testament to the connections the players and their messages have with the people of the city. The Foundation hopes that the Be Water Aware campaign has a similar impact.

Andy Flynn, WYFRS Station Manager, said: “We want to thank the Bradford City FC Community Foundation and the Football Club for helping us spread awareness and reach a wider audience with our #BeWaterAware campaign message. This week, we have launched a new water safety sign and emergency throwline in tribute to 16-year-old Tyler Wilson, who tragically lost his life to water last year. If you see someone struggling in the water, you need to ring 999, and ask for the Fire Service. Our crews will be mobilised, but the throwline can be used to send out to the casualty. For more water safety advice, visit our website or social media accounts. Please remember to be water aware.”

Tyler Wilson lost his life in May 2023 after getting into difficulties as he swam at Methely Bride, Near Castleford, West Yorkshire.

You can find out more about the Be Water Aware campaign, and the importance of respecting the water, here.



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